This focused, practical guide to key management principles will help managers at all levels to function successfully. Based on the idea that managing is more about common sense and the ability to treat employees with humanity rather than the need to have specialist knowledge and expertise, this book..
Sun Tzu's 2,500-year-oldThe Art of War is a classic among classics: The original take on game-theory, Machiavellian centuries before Machiavelli, it is a timeless manifesto of effective strategy. Tens of thousands of copies of dozens of editions are sold each year; it's mandatory reading in colleges..
In this groundbreaking book, Joseph Rodarick Law teaches the principles of happiness from a holistic perspective, one that includes fulfilling relationships, a rewarding career, spiritual growth and finding one's purpose in life. Written in a question-and-answer dialogue through a series of rare and..
David McPhail takes readers back in time to when Pig Pig, star of the popular picture-book series, was a baby. Baby Pig Pig tries to copy his mother's speech as she points out the animals and objects around them, but nothing he says seems to come out right. What will Baby Pig Pig's first real word b..
"Bag the Elephant" is all about how smart businesspeople can woo and keep those all-important elephants - the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant", it is filled with dynamic advice and real-life examples, delivered in an energetic, strai..
At a time when consumers are looking for more and more connection with the foods they eat, Michael Barker proudly shares the Barker's of Geraldine journey, the people, the innovations and the philosophies that still guide them.
This is a story of entrepreneurial spirit, creativity, fun, dedication ..
A "New York Times", "Wall Street Journal", "USA Today", and "Business Week" bestseller, Steve Kaplan's 2005 book "Bag the Elephant" helped smart businesspeople win and keep those all-important elephants-the big, make-or-break customers. Now "Be the elephant" shows businesspeople how to grow their bu..
Because you can"t take it with you is a comprehensive, user-friendly guide that will walk readers through every aspect of getting their affairs in order and planning responsibly for those they?ll leave behind. It takes a thoughtful, straightforward approach to showing how to coordinate, organize, an..
Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of today's turbulent environment. But don't expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected o..
Now the 90,000 managers who attend Carrot Principle seminars each year can use this convenient journaling system to implement the strategy behind the Wall Street Journal bestseller A Carrot a Day. Based on the authors' 10-year study that proves recognition is an incredibly powerful management tool, ..
This book takes the reader behind the public face of a communications function and into its engine room, and provides a step-by-step guide to turning that function into a well-oiled machine. It will help communications professionals and their teams achieve immediate and enduring success...
Now in paperback, "COPY THIS!" is Paul Orfalea's memoir of turning lemons into lemonade. It is wise, personal, funny, unflinchingly honest, and filled with wisdom, business lessons, and his inspired Orfalea Aphorisms. It's the story of how a struggling kid who could barely read, write, or sit still ..